”Rollout” 此短語有“滾動開展”之意，而 “roll” 則是在攝影或舞蹈上常用的術語 － 正如拍攝時我們常聽到「Camera rolling！」而跳舞則不時會用到「Roll up your body!」等動作詞彙。 《ROLLOUT舞蹈影像展》藉著名字寄寓藝術創作不息的活力以及樂於跨媒介共創新作的熱忱，同時鼓勵新晉創作者發揮有機創意，讓拍的、跳的、看的都同時過足癮。
The term “rollout” signifies the action of “creating something for the first time", and the word "roll" is not uncommon in the worlds of videography or dance – as in “Camera rolling!” in a film shoot or dance action phrases like “Roll up your body!”. Taking "ROLLOUT” as the title of this Dance Film Festival, we wish to inspire more artistic creations with vitality and collaborations with enthusiasm while simultaneously encourage budding artists to boost organic creativity, so that the video artists, dance artists and the audience can all enjoy the art form at the same time.
ROLLOUT Dance Film Festival features selection screenings, focus talks, workshops and a screening tour. With these activities, it seeks to create a dance film platform in Macao to explore the many faces of dance videography and bridge dancers with video artists, dance films with the public, artistic organisations with their like, as well as dance film creations with other platforms. The platform allows its members to exchange dialogues and integrate all possible discussions and developments of dance videography with one another.